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[Image omitted] - Emerging markets vet leads charge for German drug giant
Name: Andreas Fibig
Title: Head of pharmaceuticals, Bayer HealthCare
Most of the exciting growth in the pharma industry is happening in bustling economies of Asia , South America and Eastern Europe. And Andreas Fibig, Bayer's pharma chief, has been a key player in one of the most impressive emerging-market pushes from the West.
Fibig doesn't have far to look to see how the growth scales in the drug industry have tipped away from his home base in Europe . In Germany , where Fibig is based, price limits on pharma products have become a notorious thorn in the sides of drugmakers, acting along with the stagnant economy to slow growth in Europe.
Aware of sluggish growth in Europe and North America, Fibig has directed...