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As Boonton, N.J.-based Concepts TV Productions reaches its 30,h anniversary this year, the production company continues to grow along with the direct response business. Underthe leadership of Collette Liantonio,founder and president,the company has cranked out hundreds of DRTV spots and long-form shows over the years, including a number of the industry's most classic hits.
Recently, Response caught up with Liantonio to chat about those past 30 years - and ask about what's on the docket for the next 30.
Q: What's the most memorable moment in your 30 years in business?
A: I was on vacation in Europe and began seeing my commercials on TV and at retail. I realized then thatour commercials had a global impact.
Q: Have the past three decades unfolded how you envisioned? What have been the biggest surprises during Concepts TV Productions' 30 years in business?
A: When I presented our commercials in 1983,1 carried a portable VCR player so people could see examples of our work. Today, of...