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BIG DATA AND BIG COMPANY SEEMS AN OBVIOUS PAIRING - I mean, if large enterprises don't have lots of data on their hands, and all different sorts of it, then what type of organization does? But big data, we know, doesn't add up to bigdata analytics.
In fact, when business analytics author Tom Davenport sat down early this year and contemplated research he intended on big data's use within big companies, he wasn't even sure he could easily find 20 or so companies that had big-data initiatives. But, as evidenced in "Big Data in Big Companies," a May report he co-authored with Jill Dyche, vice president of best-practices at SAS, he did. For that report, he and Dyche interviewed 20 large organizations about how big-data played into their corporate data and analytics environments.
I met with Davenport for a one-onone conversation just prior to the...