Brazil : Brazilian Card Issuer Cred-System Selects FICO Customer Dialogue Manager to Drive Its Marketing Campaigns Based on Real-Time Customer Analysis

FICO, a leading predictive analytics and decision management software company, announced today that Cred-System, a Brazilian card issuer for retailers, chose FICO Customer Dialogue Manager to manage marketing campaigns and provide real-time analysis of customer needs and preferences.

Cred-System will use FICO Customer Dialogue Manager as its multi-channel marketing platform to design, execute and manage precisely timed and targeted campaigns that engage customers across all channels, based on their known interactions...