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New way for CE brands to launch products
A team of industry veterans is rolling out a new way that CE brands can bring products to market. Debuting during the 2014 International CES is Prelaunch.com, a website that will connect early adopters with brands at the earliest stages of product availability - something its developers say will benefit the vendor, the early-adopting consumer and eventually, the performance of the product when it reaches the retail point of sale.
The concept is based on the notion that both hardware suppliers and their brands' consumers can mutually profit when the "first adopters" demographic gains early access to new products and product information ahead of their official retail launch, said Donald Brewer, a former Fossil vice president with expertise in CE product development and market launching strategies, who is Prelaunch's president. In turn, that early...