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Abstract
The purpose of this study was to explore the impact of incomer status, rural background, knowledge and familiarity with mental health services, rural cultural beliefs about mental health and perceived stigma on help-seeking attitudes in a rural Southwest Iowa area. Participants were 106 rural residents over the age of 18 recruited from a rural health clinic. A multiple regression analysis was performed resulting in rural cultural beliefs about mental health being the only statistically significant predictor of help-seeking in the model. Individuals who indicated identifying with rural cultural beliefs were less likely to report positive help-seeking attitudes. Implications of the findings for rural researchers and practitioners are discussed.





