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NEW YORK -- Bergdorf Goodman martinis, an after-hours lavender lighting system and a flashy "5F" mailer are a few of the finishing touches the store has cooked up for its renovated fifth floor.
With most of what has been nearly a yearlong project completed, the Fifth Avenue retailer is energized about 5F, an abbreviation for its fifth floor housing more than 47 designer and contemporary sportswear labels and a shoe salon with 34 brands.
In fact, editing is an essential part of the floor's razzle-dazzle -- as evidenced by everything from the focused assortment to the 5F 10-page mailer that trumpets such things as "Our 10 Most Wanted for Fall," "All that Glitters" and "A Cut Above."
Jim Gold, the store's president and chief executive officer, said, "Product is carefully selected so that our assortments reflect what Bergdorf Goodman feels...