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The Executive Guide to Innovation: Turning Good Ideas into Great Results. 2013. Jane Keathley, Peter Merrill, Tracy Owens, Ian Meggarrey, and Kevin Posey. Milwaukee: ASQ Quality Press. 160 pages.
This book, a collaboration among several founding members of ASQ's Innovation Interest Group, provides an overview of current thinking in the area of innovation management, while making critical connections between innovation concepts and methods, and the Quality Body of Knowledge (QBoK®). Aptly entitled The Executive Guide, this book would be ideal for managers at all levels who would like a clear and concise introduction to the various aspects of innovation, from building the business case, to idea generation, to assessing an organization's readiness to innovate, to devising an innovation strategy that draws on a contemporary understanding of strategic management and its deep roots. For managers and...





