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Abstract

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Hearst Corp. recently purchased WB Network affiliate WTMV-TV Lakeland-Tampa-St. Petersburg-Sarasota FL, from Public Interest Corp. for a reported $25 million-$26 million. With the Tampa stations, Hearst's TV reach will be 8.05% of US households, up from 6.6%.

Details

1007133
Subject
Market shares;
Acquisitions & mergers;
Public interest;
Television stations
Business indexing term
Location
United States--US
Company / organization
Name:
Hearst Corp
NAICS:
513110, 513130, 516120
DUNS:
00-152-7241
Classification
9190: US
8330: Broadcasting & communications industry
7000: Marketing
2330: Acquisitions & mergers
51612: Television Broadcasting Stations
Title
Hearst warms to Tampa-area TV
Author
Rathbun, Elizabeth
Publication title
Broadcasting & Cable; New York
Volume
125
Issue
45
Pages
68
Number of pages
2
Publication year
1995
Publication date
Nov 6, 1995
Publisher
Future Publishing Ltd
Place of publication
New York
Country of publication
United Kingdom
Publication subject
Communications--Television And Cable, Communications--Radio
ISSN
10686827
Source type
Trade Journal
Language of publication
English
Document type
PERIODICAL
Accession number
01117016, 02610620
ProQuest document ID
225339064
Document URL
https://www.proquest.com/trade-journals/hearst-warms-tampa-area-tv/docview/225339064/se-2?accountid=208611
Copyright
Copyright Reed Business Information, a division of Reed Elsevier, Inc. Nov 6, 1995
Last updated
2024-11-29
Database
ProQuest One Academic