Report: Mobile ad revenue to boost Google in 2014 as desktop ads decline

Google (NASDAQ:GOOG) will see a surge in mobile advertising revenue in 2014 even as revenue from desktop web ads continues to decline, according to a new report from research firm eMarketer.

eMarketer estimates that globally, Google's total net advertising revenue will jump 14 percent to $43.5 billion in 2014, up from $38.3 billion in 2013. In terms of Google's total net ad revenues, including display, eMarketer said mobile search is gaining a significant share. Mobile search revenue accounted for 19.4 percent of total revenues in 2013, and the firm thinks mobile search will jump to 26.7 percent of the company's total ad revenues this year, or $11.61 billion.

Looking at the broader advertising market, eMarketer found that U.S. mobile search ad spending grew 120.8 percent...