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51-3346 HF5415 2013-14645 MARC Kumar, Nirmalya. Brand breakout: how emerging market brands will go global, by Nirmalya Kumar and Jan-Benedict E. M. Steenkamp. Palgrave Macmillan, 2013. 256p index ISBN 1137276614, $28.00; ISBN 9781137276612, $28.00
There has been a dramatic shiftin world trade in the recent past and also a significant increase in the number of brands from emerging markets that have achieved...
