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Sandro and Maje Parent Names Lalonde as CEO
PARIS
-- Strengthening management ranks for its global expansion drive, the holding company for the Sandro, Maje and Claudie Pierlot chains has tapped Daniel Lalonde as chief executive officer, WWD has learned.
An official announcement is expected today.
Most recently president of Ralph Lauren International and a longtime executive at LVMH Moet Hennessy Louis Vuitton, Lalonde joins Paris-based SMCP Group as its new owner seeks to maximize growth in the hot contemporary apparel zone.
Kohlberg Kravis Roberts & Co. bought a 65 percent stake in SMCP last June, signaling heightened investor interest in the accessible luxury segment.
Previously, L Capital, the private equity arm of LVMH, and Florac, an investment fund owned by the Louis-Dreyfus family, controlled SMCP as its retail banners made their first steps into America and Asia.
Lalonde is expected to start in May and work alongside the four original principals: Evelyne Chetrite and Judith Milgrom, founders and artistic directors of Sandro and Maje,...