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© 2025 Hirama et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Odors can elicit emotions, and cultural differences exist in the emotions elicited. To enable cross-cultural comparisons, the Universal Emotion and Odor Scales (EOS), a psychological scale consisting of affective terms in multiple languages, has been developed and used to measure emotions. However, it does not include the Japanese language. In addition, similar surveys only examined the pleasantness or unpleasantness of odors among Japanese people. No studies examined their relationship with specific emotions. We created a Japanese version of the EOS (the Japanese version of the Geneva Emotion and Odor Scale; J-GEOS), which could be compared across cultures. In addition, we conducted an experiment to examine the relationship between odors and emotions among Japanese participants. The J-GEOS was created by translating the existing multilingual EOS into Japanese. It was also used to examine emotional attraction to 10 odors in 200 participants, which included older adults. This study showed that the J-GEOS could be used to describe emotions elicited by odors via further specific affective terms. We expect that the J-GEOS could be widely used as a comparative tool between various cultures to understand the psychological characteristics of olfaction among the Japanese.

Details

Title
What emotions are elicited by smells in Japanese people? Emotional measurement using a universal scale in Japanese
Author
Hirama, Hirotada  VIAFID ORCID Logo  ; Miura, Takahiro; Kanazawa, Shusuke; Imamura, Yumeko; Kano, Shinya; Kobayakawa, Tatsu  VIAFID ORCID Logo 
First page
e0323206
Section
Research Article
Publication year
2025
Publication date
May 2025
Publisher
Public Library of Science
e-ISSN
19326203
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3203837071
Copyright
© 2025 Hirama et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.