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NINA GARCIA, CREATIVE DIRECTOR, MARIE CLAIRE, INTERVIEWED ON BLOOMBERG TV
APRIL 29, 2014
SPEAKERS: NINA GARCIA, CREATIVE DIRECTOR, MARIE CLAIRE
PIMM FOX, BLOOMBERG NEWS
[*] PIMM FOX, HOST, BLOOMBERG NEWS: I'm introducing you to Nina Garcia. She is one of the most powerful fashion voices in the world. Nina Garcia is also celebrating five years at Marie Claire. It seems fitting that the magazine then has five different covers for its May issue. She is also a curator for the company Quarterly.co, which sends out subscribers boxes filled with one of a kind items that she selects. And of course Nina is a judge on Lifetime Television's "Project Runway." Want to welcome Nina Garcia. Thank you very much for being here, Nina. And happy birthday. Yes, five years at Marie Claire.
NINA GARCIA, CREATIVE DIRECTOR, MARIE CLAIRE: Five wonderful years.
FOX: Is that an eternity in the fashion world?
GARCIA: It is.
FOX: Five seasons, right?
GARCIA: Yes, it is an eternity. Five seasons. You've said it. It's been a wonderful time. I think in the last five years we have really cemented Marie Claire's reputation as one of the fashion leading magazines. And personally it was my priority when I came in as creative director to really oversee the fashion and - and have it be - exceed the expectations. And I really think that we have. We have. We offer - we think creatively. We offer women solutions for real problems.
FOX: I wanted to get to that just before we get into the world of high fashion and supermodels and so on. Because fashion is one thing. Clothing and apparel can sometimes be more practical, more affordable. Fashion is something that perhaps is more disposable at times than maybe the kind of thing you would have in your wardrobe. How do you balance both of those? Because unless you get people to actually buy something and use it, it's not going to be around for very long.
GARCIA: It's really - it's a fine line between the fantasy and the reality. In terms of the magazine, what we do is we have phenomenal editors that offer curated advice and offer really the smartest choices for our readers.
FOX: What would be an example of let's say the kind of reader that you're trying to focus on?
GARCIA: The Marie Claire woman is career woman that is obsessed with her home, with her career, with her health, with her fitness, with fashion, making smart fashion investments, knowing about the world, knowing about technology, being informed. She's a smart career woman and she wants to know all of those points in her life.
FOX: All right. Now take the five covers. How do they fit into those various - that various model?
GARCIA: May is our global beauty issue and these five women are the fresh - freshest faces in Hollywood. It's Emilia Clarke from "Game of Thrones." It's - oh my god, I'm blanking out. Elle Fanning - Elle Fanning, Lupita Nyong'o.
FOX: Kate Mara.
GARCIA: Kate Mara. So they epitomize the fresh faces of Hollywood, and it really epitomizes also the Marie Claire woman.
FOX: As far as the trends in fashion go right now, what are you seeing that is going to be on everybody let's say this summer?
GARCIA: This summer is all about the athletic trend.
FOX: Athletics.
GARCIA: Athletic. And this is the summer where it's okay to wear your sneakers to work.
FOX: Wear sneakers to work. Does this also mean that the gym attire has now moved into mainstream?
GARCIA: It is cross-pollinating. So it's really about the Teva sandals. It's the sneakers, but it's the luxury sneaker.
FOX: Luxury sneaker. What is a luxury sneaker, one that costs more than $100 or is that old-fashioned?
GARCIA: Correct. But no, what we've also seen is the designers - high- end designers are collaborating with the Nikes of the world, with the Adidas of the world. So there's mix of high fashion and athletics.
FOX: Prints. I've noted that animal prints are something that is on everybody's list of things they want to buy. What is that going on (ph)?
GARCIA: I think animal prints is a classic. The leopard print, the zebra print. It always comes back either fall or in the summer. But also the news this summer is all about color. It's about pop art, color. It's bold, bright color. The silhouette has changed. It's the crop tops but with a longer silhouette. The skirts are longer. The shoes are flat. It's exciting.
FOX: Talk a little bit about the technology that goes into the fabric. Because if you're talking about athletic wear, this is as much fiber that is treated, that is not necessarily woven, and this offers a new opportunity to designers.
GARCIA: I think that technology and fashion, again, those are two mergers that are dying to happen. And they've already started happening with the Fuel band and with, yes, the fabrics in the - in the clothing. I think there will be a time when our clothes will tell us what temperature it is and how to --
FOX: Well in many cases that already (inaudible) when is - do you think maybe you can get a cover, a Marie Claire cover where they're having wearable technology?
GARCIA: I would love - I would love - I would love to expand on the technology in a Marie Claire cover.
FOX: Supermodels. I mentioned that earlier. What characterizes a supermodel and are they back? I didn't know they went away, but I don't know (inaudible).
GARCIA: I think Kate Upton is a supermodel.
FOX: Okay.
GARCIA: She's on everybody's lips. She's doing a movie. She's got covers. She's just everywhere. I think that's part of the supermodel that is that girl that everybody knows. It's up here in high fashion but it's also mainstream.
FOX: And does supermodel does super money? Are we talking very, very big money?
GARCIA: Supermodel does mean super - super - yes, super money. Absolutely.
FOX: Do you get the bills for some of these appearances and you think back, well, over five years that even the cost of doing fashion has increased?
GARCIA: It has. Yes indeed.
FOX: What does a supermodel make in your mind when you see someone come in?
GARCIA: Well listen, the days have changed of those Linda Evangelista days, but there are still girls that get paid the big bucks for especially the beauty campaigns. A lot has been - yes, there's still actresses, but there's some that are really doing a lot.
FOX: I want to thank you very much for being here.
GARCIA: Thank you.
FOX: Nina Garcia, creative director of Marie Claire.
[*] ***END OF TRANSCRIPT***
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