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Retirement is an ideal time for people to pursue their passions. That s the message behind Chapter Two, a new advertising campaign launched today by Prudential Financial. As an evolution of the award-winning Day One Campaign, Chapter Two is an ongoing campaign about doing what you love in retirement, created by people who are in retirement. Through a series of films, radio spots, online and out-of-home advertising and other components, Prudential demonstrates what planning for retirement can help people accomplish beyond their first day of retirement.
In 2011, Prudential s Day One campaign featured real retirees on their first day of retirement and provoked people to think how they might...