Blog: Homebase is making steps in the right direction with its new store format

As shoppers get more comfortable buying big ticket items online, home and DIY retailers must come up with ever more inventive ways to lure shoppers through their doors.

As shoppers get more comfortable buying big ticket items online, home and DIY retailers must come up with ever more inventive ways to lure shoppers through their doors, and Homebase's latest format in Worcester is a good example of that.

I walked round it with Homebase managing director Paul Loft last week, who showed me how they are trying to woo more female customers. It is a point of difference Homebase is increasingly leveraging as it seeks to differentiate itself from larger rival B&Q.

Not only is Worcester a good looking store, it is actually quite bold....