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Abstract:
The present paper underlines the characteristics of the new economic business models where the information and communication technology is dominant. After a brief description of the current situation, there are presented a comparison between old and new business models, and the new specific strategies used in the current business environment using the Internet. In the last part of the paper is discussed the role of university sector in the new generation of business models, underling the key trends related to the drivers of change of this new world.
Keywords: business model, internet, e-commerce, online broker, Search Engine Optimization
JEL classification: M16, L81
Introduction
During the last decades, the people of many nations attained, on average, high standards of living supported by the new innovations in various domains. However, in the first decade of the 21st century, large numbers of people are economically insecure. In the new world of the Internet, the old principles of economy suffer major transformations. It is time for new business models, which take full advantage of up to date technological developments and lifestyle.
1. Brief description of the current situation
In an era of corporate cost-cutting and off-shoring, often in the name of maximizing shareholder value, economic uncertainty confronts not only the poorer segments of the population but also large numbers of better educated people with considerable skill and work experience. For many people, home ownership has complemented employment and retirement income as a source of economic security. Between the rich and poor in a highly unequal economy is the diminishing middle class.
The movement of emerging economies such as those of China and India into higher value-added activities has created new competition for the jobs of well-educated and highly experienced workers in many countries.
In the last years, even in increasing high-tech industries, university studies have no longer offered assurance of secure and rewarding employment. If economic insecurity badly affects the best-positioned members of the labour force in the most dynamic growth industries, the prospects for the economic security of less educated workers in low-growth industries are doubtful.
2. Old business model
As respects the old economic business model (OEBM), an employee could hold the reasonable expectation of an occupation in one company. OEBM was in place in...