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Book Title : E-Business Strategy: Text and Cases Authors : Paul Phillips Edition : First 2011 ISBN 13 : 978-1-25-900240-3 Pages: 390 Publisher : Tata McGraw-Hills Education Private Ltd., New Delhi.
The author, Paul Phillips is Professor and Charles Forte Chair of Hotel Management at the School of Management at the University of Surrey, U.K. Paul is also Director of the Centre for Hospitality Industry Performance Research and Stream Leader for the University of Surrey's MSc programme in International Hotel Management. During his academic career Professor Phillips has published more than 30 academic papers, and in addition to the new textbook, E-Business Strategy Text and Cases, he has also published Strategic Planning Systems in Tourism and Hospitality (1998). He has won two international awards for best papers, published in the 1997 volume of International Journal of Contemporary Hospitality Management and the 1998 volume of Journal of Travel and Tourism Marketing (with Professor Luiz Moutinho).
The book consists of twelve chapters, each one covering a different but very relevant theme. The structure of each chapter is quite logical and introduces the concepts first before moving on to the main theme. All the chapters are peppered with key terms and their definitions on the side of the page where necessary. This useful feature provides the reader with instant reference without having to search for definitions within the main body of the text. At the end of each chapter one...