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Book Title : Mall Management: Operating in Indian Retail Space Author Harvinder Singh and Srini R. Srinivasan Edition First - 2012 ISBN-13 978-1-25-900499-5 ISBN-10 1-25-900499-6 Publisher Tata McGraw-Hill Education Private Limited, New Delhi.
India has witnessed rapid growth in the organized retail sector over the last decade. This resulted in development of attractive and convenient retail store formats like, shopping malls, hyper markets, super markets, discount stores and specialty stores. Of all these formats, shopping malls have provided a unique and amusing shopping experience for the Indian consumers. The book titled Mall Management by Harvinder Singh and Srini R. Srinivasan is an effort towards providing an understanding about the concept of shopping malls, their development process, financial aspects, tenant mix decision, marketing and management of shopping malls in Indian context.
The introductory chapter of the book has focused on the emergence of organized retail and evolution of shopping malls in India. It also provides insights about the distribution of mall space across India, factors stimulating the growth of shopping malls and the challenges of mall development in our country. A brief idea about the concept of mall management and the major functions under mall management is also provided in this chapter.
The concept of shopping malls, definition of shopping malls in different perspectives, comparison of Indian and Western shopping malls, and significance and type of shopping malls are explained in the second chapter. It gives a general orientation about the shopping malls, their distinct nature when compared to other...