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JD Sports Fashion will look to take on Topman and River Island with its new fascia Open, as it vies for a slice of the young fashion menswear market.
The menswear retailer will debut with a 350-piece range at its first store to open, at Intu Potteries, Stoke-on-Trent, on August 18. The fascia will roll out further stores in Stevenage on August 25; Leeds, Bury and Northampton in early September; Glasgow and Leicester in mid-September; and then Manchester's Arndale shopping centre at the end of the month.
A full autumn 14 range, comprising 500 pieces and featuring four...