Walter Ruttmann and the Cinema of Multiplicity: Avant Garde Advertising - Modernity

Walter Ruttmann and the Cinema of Multiplicity: Avant Garde Advertising - Modernity By Michael Cowan Amsterdam University Press, $124

When prewar advertising laws in the Weimar Republic were relaxed in the Twenties, print ads infiltrated every available surface, even the roofs of tramways. Advertising psychologists pondered the meaning of the electric signage and neon streaks reflected in their pebble glasses. Magazine layouts became more arresting. But the medium that best captured the "fleeting glances" of an increasingly distracted public...