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'Twitter is a playground and the website is the office," says Reverend Stuart Campbell, when asked whether he is a wind-up merchant. Campbell is the founder of Wings Over Scotland, a controversial pro-independence site that gets an astonishing 4.5 million page views a month.
Born in Stirling, he moved to Bath in 1991 for a job at a computer magazine and became a notorious reviewer of video games. He has lived in Somerset ever since.
The 46-year-old is also a long-term supporter of Scottish independence, but the issue only became pressing for him when the SNP's landslide Holyrood victory in 2011 made a referendum a certainty.
Wings, known for its abrasive take on Scottish politics - one Tory MSP was described as "fat troughing scum" - was started six months after Alex Salmond's historic victory.
"I was looking around for Scottish politics websites to follow ... and they weren't doing the job," he explains, sitting in a friend's house in Keynsham, outside Bath. "It became fairly rapidly obvious that nobody was doing the thing that I thought needed to be done."
Other than giving readers what he describes as the "facts" about independence, Wings also attempts to shine a light on newspapers' alleged bias.
In a podcast interview last year, Campbell said he wanted to "shame" the mainstream press and ensure newspapers did their job in a "more even-handed way".
Does he think newspapers have a duty to be even-handed? "No is the short answer. They don't have a duty...