Content area
Full Text
Consumers are increasingly using search engines, social networks and smartphones to find what they want, and this is particularly true for restaurants-whether it's discovering new eateries, reviewing menus or making reservations.
According to ComScore, restaurants are the most common local search category, accounting for 23 percent of local business searches-more than double any other search category. The key to taking advantage of this opportunity lies in location, especially considering that Google has found that 20 to 50 percent of searches have a local intent.
Both your customers and your competitors are online, so location-based online marketing is a must. Here are three proven ways to ensure you are where your customers are, and more importantly, one step ahead of your competition.
Related 5 tips to raise your profile via social media
Key steps in crafting a Millennial-friendly marketing strategy
1. Accuracy
The core of your online marketing activities should be the data about your location. Consumers are consistently looking for your restaurant's address, phone number, its hours of operation and driving directions to it. People will remember being sent to...