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Ralph Unveils Polo Tech Sensors Shirt
NEW YORK
-- Ralph is jumping into the wearable technology game.
Today at the U.S. Open, Ralph Lauren will introduce Polo Tech, a compression shirt that reads biological and physiological information via sensors knitted into the product. It's just the beginning for the company.
"Our goal is to unveil technology that will be in every part of your life," said David Lauren, executive vice president of advertising, marketing and corporate communications at Ralph Lauren Corp. "We could put it in an Oxford shirt or in a tie from Purple Label. Ralph Lauren has always been about inspiring lifestyles."
Beyond elite athletes, Lauren sees Polo Tech having relevance for the general population.
"Our vision is that this will transcend sports to help us at every age and in every aspect of life. Reaching far beyond the needs of elite athletes, Polo Tech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life," he said.
The sleek black shirt with a signature yellow polo player will be worn by several ball boys at the U.S. Open and is being worn by Marcos Giron, the NCAA singles champion who earned a spot at the Open, during his...