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AFTER JUST FIVE MONTHS, Sprint is ditching the term that's become nearly synonymous with its brand.
The wireless carrier recently announced a discounted family data plan, meant to undercut larger competitors AT&T and Verizon. That offering puts an end to its Framily plan, a multiple-line offering launched in January. Sprint's future marketing will drop the term and focus on promoting its new plan, the Family Share Pack.
"Right now, we're going to be very focused on our new value offering," said Jeff Hallock, Sprint's CMO.
But the company has not decided on the fate of the Frobinson...