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Vikas Gupta, CMD, Mahalakshmi Foods Pvt. Ltd., Indore was sitting in his office and pondering on the possible growth strategies of his company. In the last year, the company witnessed a number of challenges due to decrease in the exports of value added soyabean products, unfavorable taxation policies of the state government, inadequate water supply, and insufficient infrastructure. Due to these challenges, Gupta observed that the company's profit was decreasing substantially and was becoming difficult to sustain.
Looking at the last decade, Gupta remembered the journey that he had travelled after completing MBA in 1992 from a reputed Bschool in central India. He had started his career as management trainee with Suruchi Soya Pvt. Ltd, a giant in value added soyabean product manufacturing and processing company. This job exposed him to various soyabean product manufacturing and trading companies for more than five years, where he learnt the tricks of the trade. His excellence was quickly recognized not only by his company, but also by the competitors and soon he started getting better job offers with lucrative salary prepositions. Gupta had other plans as he always dreamt of being an entrepreneur. Keeping his ambitions in mind, he left the job and established his own manufacturing unit; producing high protein soyabean products with the name "Mahalakshmi Foods Pvt. Ltd." in...