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Abstract
This paper reviews the existing literature on relationships between innovativeness and organization structure and culture, technical process approach, and encourages employees to find the meaning and purpose in their work, and to link their individual efforts to those of the entire company. This paper further argues that certain organizational cultural attributes contribute to the shaping of future courses of action, the core of team building, achieving change, and understanding the goals and strategies of the business. Next, this paper points out how knowledge management and organization culture can direct day-today behavior, support structural and process changes, and create the climate required for successful implementation of innovation strategy. Basically, organizational culture is the personality of the organization, and will drive the employee's productivity and company performance levels. Culture is comprised of the assumptions, values, norms and tangible signs (artifacts) of organization members and their behaviors, and leadership. This article provides a process for mapping and describing organizational culture.
Keywords: Organizational, Culture, Performance, Purpose, and Leadership.
Introduction
Leadership is critical in codifying and maintaining an organization's purpose, values, and vision. Leaders must set the example by living the elements of culture: values, behaviors, measures, and actions. Values are meaningless without the other element, such that organizations with clearly codified and enforced cultures enjoy great employee and customer loyalty. Like anything worthwhile, corporate culture is something in which you invest. An organization's norms and values aren't formed through speeches but through actions and team learning. Leadership is a process by which a person influences others (followers) to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Leaders carry out this process by applying their leadership attributes, such as beliefs, values, ethics, character, knowledge, and skills. Underlying this ability are fundamental executive processes, or metacomponents" (Sternberg, 1985): recognizing the existence of a problem, defining and redefining the problem, allocating resources to the solution of the problem, representing the problem mentally, formulating a strategy for solving the problem, monitoring the solution of the problem while problem solving is ongoing, and evaluating the solution to the problem after it has been solved. Creative intelligence is involved when one applies the processes to relatively novel tasks and situations Organizational cultures are...