Une approche protéiforme de la confiance du consommateur. Le cas des médicaments/Consumer trust as a multidimensional construct: The case of drugs

Abstract

The objective is to determine the dimensions of trust in a specific product category, drugs. The consumer's trust is based on five dimensions: reliability, innovation, information, credibility and social responsibility. These facets of trust are essential to redefine the current role of doctors when prescribing drugs and to compensate for the absence of a direct regulatory link between industry and patients. They also offer interesting ways to better integrate the monitoring of risks of the drug before and after market introduction. Finally, the results challenge the drug manufacturers on their lack of transparency and perceived deficit in social responsibility by offering suggestions for improvement.