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A corporate growth and turnaround specialist is leading a market rebranding and organizational restructuring at Friedland Realty, a 44-year-old commercial real estate firm in Yonkers.
Ayall Schanzer, who in March joined the Yonkers company as president, on July 25 was named CEO of the renamed Friedland Realty Advisors by founder and company chairman Robert Friedland.
Anthony "Tony" Lembeck, whom Friedland promoted to CEO in 2010, remains with the privately owned company and is under contract through the end of this year. Lembeck said his future with the company is uncertain.
Formerly NAI Friedland Realty Inc., the firm has severed its relationship with NAI Global, Schanzer said in a phone interview.
"We're now focused on our own brand," he said. The new name was unveiled July 24 along with a new corporate logo and website.
Schanzer said the company, which operates retail, industrial and office divisions, added "Advisors" to its name to better reflect the "360-degree perspective" that...