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Matchesfashion to Unveil Raey Label
In January, Matchesfashion.com will add a new exclusive label to its stable of brands. Raey is the U.K.-based retailer's new men's and women's private label collection, a rebranding of its previous women's collection, Freda, which launched in 2007.
Tom and Ruth Chapman, the husband-and-wife founders and joint chief executive officers of the retailer, wanted to expand the line to men's and define the collection's fashion identity. "It's much more youthful. It's very clean, it's very minimal, it's very cool," said Ruth. "The women's wear has a really strongly masculine flavor but you still feel like a girl in it, and the boys' is really focused on laid-back effortless wardrobe pieces."
There's a boxy white cotton top and slouchy, white wide-leg trousers, bright yellow and hot pink structured jackets and a crisp, midlength white shirtdress...