Content area
Full text
Computers and peripherals is set to post a generally stable performance in 2014 with a retail value current growth rate of 4%. In terms of volume, the category will record growth of 0.2%. As competition is likely to intensify among various competitors, many key retailers such as Nguyen Kim Trading JSC are trying to offer the lowest possible prices in order to attract customers.Due to the economic slowdown during 2012-2103, many consumers showed a tendency to reduce their expenditure on unnecessary items like computers and peripherals due to a lack of budget. Therefore, manufacturers cooperated closely with big retailers such as Mobile World to launch various promotions and marketing activities to encourage greater spending by consumers. As such, despite their slowdown...




