Content area
Abstract
Pharmaceutical marketing can lead to overdiagnosis, overtreatment, and overuse of medications. Digital advertising creates new pathways for reaching physicians, allowing delivery of marketing messages at the point of care, when clinical decisions are being made.
Details
Title
Marketing to Physicians in a Digital World
Author
Manz, Christopher; Ross, Joseph S; Grande, David 1
1 From the Department of Medicine, Hospital of the University of Pennsylvania (C.M.), and the Division of General Internal Medicine and the Leonard Davis Institute of Health Economics, University of Pennsylvania (D.G.) — all in Philadelphia; and the Section of General Internal Medicine and the Robert Wood Johnson Foundation Clinical Scholars Program, Department of Internal Medicine, Yale University School of Medicine, the Department of Health Policy and Management, Yale University School of Public Health, and the Center for Outcomes Research and Evaluation and Yale–New Haven Hospital — all in New Haven, CT (J.S.R.).
1 From the Department of Medicine, Hospital of the University of Pennsylvania (C.M.), and the Division of General Internal Medicine and the Leonard Davis Institute of Health Economics, University of Pennsylvania (D.G.) — all in Philadelphia; and the Section of General Internal Medicine and the Robert Wood Johnson Foundation Clinical Scholars Program, Department of Internal Medicine, Yale University School of Medicine, the Department of Health Policy and Management, Yale University School of Public Health, and the Center for Outcomes Research and Evaluation and Yale–New Haven Hospital — all in New Haven, CT (J.S.R.).
Pages
1857-1859
Section
Perspective
Publication year
2014
Publication date
Nov 13, 2014
Website
ISSN
00284793
e-ISSN
15334406
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
1624981056
Copyright
Copyright © 2014 Massachusetts Medical Society. All rights reserved.