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Subhashish Mazumdar, Senior Vice President-Operations,IndusInd Media & Communications Ltd. (Hinduja Group)
Favorable market and industry dynamics will drive the Indian pay-TV market. Economic growth is a key catalyst, reflected in a number of trends including household growth and urbanization, rising TV penetration, and higher income and improved affordability.
Digital content in India is at an inflection point. The nation is at the cusp of revolution in digital and high-definition (HD) adoption, with content creators and broadcasters evaluating new media and content delivery alternatives as well as planning significant capital expenditure to upgrade their infrastructure.
Technological improvements are transforming the market for professional video equipment, with more complex and dynamic requirements, offering new opportunities to market players. The migration to HD and 3D transmission formats and the multiplication of video screens all play a critical role in this phenomenon. This massive technology transformation from analog to digital is already a game changer for the broadcast sector in its entirety. MSOs are progressing with digitization, changing their business strategies, and streamlining business operations. Regional markets are continuing growth momentum....