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SPARTANBURG, S.C.-Vital Credit Union has found a way to build relationships with customers methodically, cross-sell a broad product range, and develop a true sales culture throughout the organization.
The $41 million credit union has created ways to enlist the support, feedback and ideas of their employees who were asked to implement the service/sales culture process.
The CU's employees also played an extremely active role in the team meetings, according to CEO Pat West.
"The key is to have the employees buy in to any significant change in the service/sales process," West said. "You would be surprised by how many credit unions develop a sweeping new...