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Australian consumers, businesses and the public sector are purchasing computers and computer peripherals in increasing volumes. However, the Australian Computer and Computer Peripheral Wholesaling industry has not benefited from this trend over the past decade, and has been increasingly characterised by weakening profit margins. While computer wholesalers operate from relatively low-cost bases, fierce competition among both new and existing operators has kept profit margins low over the past five years. Some wholesalers have invested heavily in warehouse upgrades to enhance distribution efficiency in order to reduce overall costs in the long term. Much of the software previously sold by the industry is now purchased online, directly from overseas developers.Entry barriers to the industry are generally at a medium level. The presence of large operators with attractive products, investments in strong supply chain management systems, economies of scale and significant resources are all major barriers to entry. Ingram Micro and Synnex have dominant shares in the computer distribution segment, while some major brand owners are also major players in this industry, such as HP, Apple, Samsung Dell and Lenovo. The ability to fund working capital, including stock and debtors, and initial costs in building a viable sales base are major entry barriers to the industry.Leading CompaniesAppleHewlett-PackardIngram Micro Holdings AustraliaSynnex AustraliaIndustry Statistics & Market SizeRevenue$18bnAnnual Growth 10-15-3.5%Employment20,147Businesses2,125For more information on the "Computer and Computer Peripheral Wholesaling in Australia - Industry Market Research Report" market analysis, see the latest research: Computer and Computer Peripheral Wholesaling in Australia - Industry Market Research ReportFollow us on Twitter @CandMResearch
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Copyright Newstex Dec 10, 2014
