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A new name illustrates this agency's new strategy and focus
PulseCX has been through quite a few changes over the course of the past year-the most obvious of those changes being the agency's name. The Montgomeryville, PA firm, formerly known as Roska Healthcare Advertising, took on its new name this past May 1. And while the people and the client roster at the agency may remain the same, its leaders say that the new name will help connect the brand to what has become its major focus: the customer experience.
"Over the last 12 months or so we've been working on a new brand," says agency CEO Jay Bolling. "PulseCX (the CX stands for 'customer experience' ) is really a reflection of the work we've been doing over the last year and a half, two years or so. It really captures a lot of our heritage in direct and relationship marketing, looking to deliver the brand through the customer experience. We've put together a process that explores the customer experience, and not just to mine the insights...