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A steady focus on data analytics brings a new level of relevance
With a 20% revenue gain to $75 million, San Francisco-headquartered W2O Group continued to gain momentum last year.
New offices opened in Boston, Minneapolis and Atlanta, and full-time employees were up nearly 100 to 397 last year.
W2O Group houses a bevy of marketing, communications, research and development agencies, including WCG, Twist and BrewLife, that work on healthcare, consumer and tech business. Current healthcare clients include Avanir, Genentech and Merck.
"We're seeing the digital health space come of age," says CEO and chairman Jim Weiss. "Tech is now being applied to improve and revolutionize healthcare delivery and application. Because we've been so focused in data analytics and characterizing the emerging landscape of healthcare communication and delivery through the digital channel, I think we're suddenly more relevant."
W2O Group evolved out of Weiss's healthcare focused PR agency WeissComm Partners, so it has deep PR roots. Weiss says hiring Mike Hartman, formerly global executive creative...