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ABSTRACT: With the increasing popularity of cloud computing, many vendors have entered the software as a service (SaaS) market to provide new services and applications. Although cloud computing services make new demands and seek added value through the Internet, SaaS is still in the early stages of development, and is subject to build a cloud environment so the development is limited. However, the adoption of cloud computing services still remains very low in Taiwan. Research has been carried out to explore issues related to the cloud computing services, but there is still a lack of research in this field and research of cloud computing services remains extremely limited, thus offering insufficient evidence as to how effective adoption and successful diffusion of advanced information systems is explicitly excluded in the context of cloud computing services. Therefore, this study intends to explore the identified factors affecting the adoption of cloud computing SaaS in Taiwan by developing a comprehensive research framework. This study adopted technology acceptance model (TAM) to explore the relationships between constructs and their effect on users' intention to use SaaS. Data was collected using a self-administered survey to test the hypotheses. This study used SPSS to compute descriptive statistics. The proposed model was then estimated using the partial least squares (PLS) regression technique and SmartPLS 3.0 to analyze the measurement and structural models. The results of the analysis supported all hypotheses. Some recommendations and identify limitations of this study were provided for future research.
KEYWORDS: Software-as-a-Service, SaaS, Enterprise Applications, cloud computing, Internet.
1 INTRODUCTION
In The increasing popularity of cloud computing and availability of transform service solution has enabled a convenient, on-demand network for business to drive new technologies and access to new markets. Cloud computing empowers IT through flexible, automated infrastructures, new on-demand service models and new levels of IT efficiency. The emerging adoption of cloud computing has become a way to reduce costs, improve services and simplify management. Cloud computing allows enterprises using computing resources such as hardware and software to deliver a service over the Internet [1]. The cloud computing technology stack and its customization and permeability across the enterprise are the primary factors that are revolutionizing the economics of cloud computing. The agility of the cloud computing stack is also...