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52-4173 T173 2013-49702 CIP Cross, Gary S. Packaged pleasures: how technology & marketing revolutionized desire, by Gary S. Cross and Robert N. Proctor. Chicago, 2014. 352p index afp ISBN 9780226121277 cloth, $35.00; ISBN 9780226147383 ebook, $21.00
This outstanding history chronicles the efforts of "pleasure engineers" such as Thomas Edison, John Cadbury, George Eastman, and Walt Disney to intensify and optimize sensory pleasure in modern societies....
