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Glenview True Value builds a retail destination every day
Out In the upwardly mobile Chicago suburbs, a True Value store has taken the co-op's Destination True Value format and run with it.
"Many people have said that when they walk in here, they don't feel like they're in a hardware store," said Mike Lovitto, owner of Glenview True Value in Glenview, Illinois. "We have high ceilings; wider aisles. We're trying to [create] a more pleasant shopping experience where people feel more comfortable in the store, so they spend more time in it."
It's no accident that the Glenview location is shaping up to be a poster child for the new True Value strategy. As True Value president...