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Web End = J Bus Ethics (2015) 128:603615 DOI 10.1007/s10551-014-2118-7
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Web End = Ethical Efcacy as a Measure of Training Effectiveness: An Application of the Graphic Novel Case Method Versus Traditional Written Case Study
Sarah Fischbach
Received: 17 August 2013 / Accepted: 17 February 2014 / Published online: 14 March 2014 Springer Science+Business Media Dordrecht 2014
Abstract The study explores the use of Graphic Novels as an innovative form of training that may improve an individuals ethical efcacy. A quantitative comparison of the graphic novel method and the traditional written case study is analyzed. The literature on ethics, graphic novels, and training are brought together from theories of narrative and literature perspective to formulate a study. The study uses a 2 9 2 repeated-measure MANOVA to analyze the participants reaction to bribery situations based on varying levels of grayness. The overall study nds that ethical efcacy increases with the use of the graphic novel method. The greatest improvements are in the individuals level of self-efcacy and understanding of principle-based ethical issues. In addition, the participants level of industry experience may play a factor in applying the graphic novel technique. Finally, guidelines on how to effectively utilize the graphic novel method are stated. Improving ethical efcacy through business ethics training may help improve an individuals self-efcacy, involvement and principle-based understanding. The study explores the use of Graphic Novels as an innovative form of training that may improve an individuals ethical efcacy. A quantitative comparison of the graphic novel method and the traditional written case study are analyzed. Literature on ethics, graphic novels, and training are brought together with theories of narrative and literature perspective to formulate a study. The study uses a 2 9 2 repeated-measure MANOVA to analyze the participants reaction to bribery ethical situations based on varying levels of grayness. The overall study nds that ethical
efcacy increases with the use of the graphic novel method. The greatest improvements are in the individuals level of self-efcacy and understanding of principle-based ethical issues. In addition, the participants level of industry...