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Abstract
Third age persons are an increasingly developing segment of tourist demand in the world. A healthier and longer life, more free time, a realized social status and personal development are the key pull factors for the persons in third age to decide to go on a tourist trip. The research used the model of motivation in tourism for the persons in third age established by Astic and Muller (1999), and developed by Hsu, Cai and Wong (2007). The measured categories were wellbeing or a subjective assessment of the quality of life.
Sazetak
Osobe trece zivotne dobi sve vise utjecu na segment turisticke potraznje u svijetu. Zdraviji i duzi zivot, vise slobodnog vremena, realizirani drustveni status i osobni razvoj kljucni su cimbenici za osobe u trecoj zivotnoj dobi da se odluce ici na turisticko putovanje. Istrazivanje koristi model motivacije u turizmu za osobe u trecoj dobi utvrdenih od Astica i Muller (1999), te razvijen od Hsu, Cai i Wong (2007.) Izmjerene kategorije su bile blagostanje ili subjektivna procjena kvalitete zivota.
Introduction
Tourism essentially manifests itself through communication - dealing with nature, objects, people, situations and cannot be satisfied, unless one does not move from oneself, from one's home, one's dwelling place. Choice of target destination, choice of programme and means of realisation or consumption of a programme is closely related to recognised and developed needs, motives for travelling; expectations and readiness for an active involvement in the process of tourism /l/. A part of the tourist desire is striving towards the psychological superstructure, growth as a result of personal engagement. Learning about new things holds special significance, as well as advancement or retaining of physical skills, relations with others, problem solving, attempts to start new activities and ideas /2/.
One of the starting points of the paper are the results of two studies conducted earlier (Holodkov & Tomka, 2009; Tomka & Romanov 2011) in Novi Sad (Serbia). The results are, unfortunately, still unfavourable in our environment. Then, taking into account all limitations of this research (primarily the small number of respondents), we reached the conclusion that the results are indicative, as they show that the potential tourists think least of their needs and expectations when choosing destinations, this being especially true of programmes...