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Billed as "for women who are too busy to browse," new U.K. digital platform The Pool is already achieving 60% click-through rates on its daily email, and counts Clinique, Microsoft and Marks & Spencer as launch partners.
Since arriving April 23, The Pool has adapted the broadcast model for online, creating a programming schedule by posting a set number of articles at fixed times during the day, so as not to overwhelm its audience with content.
Eight articles are published in a 24-hour period, and each post is labeled...