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Within computers, the increasing volume sale of tablets is the most apparent trend in 2014. The increasing number of hybrid models as well as a continued growth within "simple tablets" will help fuel the overall growth within computers in 2014. Most of this growth is related to the expected number of Norwegians owning a tablet still will be increasing, as well as diversity with the hybrid models also influence Norwegians' decision to purchase new units. In addition to this, the big percentage de...Growth in retail volume sales for the entire computers and peripherals category in 2013 was down on 2012, while current value sales declined. The slowdown in volume growth was partly attributable to increasing maturity. However, it was also due to rapid growth in the popularity of tablets, which cannibalised demand for various other types of computers and peripherals products. Netbooks was the category worst affected by this trend, though the boom in demand for tablets also contributed to volume sales declines in the laptops, desktops and monitors categories. Rising ownership of smartphones in Norway also cannibalised...




