Didn't we want to know? Comparative analysis of local vs national framing of GMO labeling

Abstract

As the agriculture industry and biotechnologies grow and spread, it has become increasingly important to understand the science and policies surrounding it. Most recently the G.M.O labeling debate has had a high profile in the media and the public with three states having bills and initiatives up for vote on this issue. The research question presented was whether local news coverage of G.M.Os was framed more emotionally in comparison to coverage in major newspapers in the U.S. A content analysis was preformed on both local and national newspapers articles on G.M.O labeling and GE technology during 2013 and 2014 to determine how G.M.O labeling was framed in each category.