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LAS VEGAS PREVIEW
THINGS TO KNOW
With nearly two dozen trade shows , numerous events, activities and celebrity visits taking place, navigating next week's expo extravaganza in Las Vegas can be tricky. Here's a quick guide to key happenings around town.
DENIM DESTINATION
Project is returning to its indigo-drenched roots. Born as a denim-centric fair many years ago in New York, the Las Vegas edition has seen the category's popularity wane with changes in trends, consumer behavior and activewear's rise. In collaboration with Turkish denim mill Isko and Flaunt magazine, UBM Advanstar hopes to invigorate the denim market by installing its latest company-wide initiative, called Blue.
Following its debut in February at Coterie in New York, Blue is claiming a high-profile spot at Project's entrance. It's aiming to grab attendees' attention with blown-up images that Flaunt's team photographed using styles from top denim brands such as AG, Paige Denim, Diesel, Hudson Jeans and Seven For All Mankind.
On Aug. 17, Blue is also sponsoring a panel discussion, allowing Project head Tommy Fazio, a representative from Nordstrom and other denim experts to share their thoughts on denim's evolving role.
"We believe in premium denim," Fazio said. "We wanted to bring the heart of Project back to the Project floor."
CELEBRITY STYLE
Zendaya will appear at FN Platform.
Blogger-turned-designer Emily Schuman.
Zendaya is unveiling her new shoe line, Daya, in Titan Industries' booth at FN Platform on Aug. 17 from 4 to 6 p.m.
Whitney Port is manning her booth all day on Aug. 17 at Project Womens.
Blogger-turned-designer Emily Schuman is multitasking at the BB Dakota booth at WWDMAGIC. She'll show her new young contemporary line named after her Web site, Cupcakes and Cashmere, pose for photos and sign books from 11 a.m. to 4 p.m. on Aug. 17.
Nicole "Snooki" Polizzi from "Jersey Shore" is showing SnookiLove at Double Zero's booth in WWDMAGIC's Juniors section at noon on Aug. 18.
GETTING BACK TO WORK
After a three-year absence, Project is reopening Workroom as a locus for small men's brands that emphasize craftsmanship.
Handpicked by Tommy Fazio, president of men's for UBM Advanstar, who oversees Project, the brands cover the men's spectrum, from skin-care accoutrements by King's Crown 1774 to wooly knits designed in Voss, Norway,...