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1. ABSTRACT:
Social media marketing involves the use of online social media tools such as Facebook, Twitter, and LinkedIn to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers.This paper will start by presenting the notion and concepts of SMEs and Social Media and its relation to Marketing, defining the terms and their features. Then, on the one hand, the theoretical analysis will use a wide literature review to discuss the main SME's marketing strategy and Social Media Marketing, explaining why SMEs should create their Social Media sites and maintain their presence on them regularly. On the other hand, the empirical analysis will examine the main marketing techniques used by SMEs on the Social Media channels, analyzing how businesses should develop their Social Media Sites. Finally, it will end with general conclusions and recommendations for SMEs using Social Media Marketing.
Key words: Social Media, Social Media Marketing, SME, Business
ACKNOWLEDGEMENTS
"One of the greatest pieces of economic wisdom is to know what you do not know" - John Kenneth Galbraith.
We first and foremost give thanks to the almighty deity who divine providence has kept us alive to make this piece of work successful.
I would like to thank all faculty of my colage, for the patient guidance, encouragement and advice he has provided throughout my time as his student. I have been extremely lucky to have teachers who cared so much about my work, and who responded to my questions and queries so promptly.
A special thanks to my friends and family, and my parents in particular, for providing me with endless support throughout my university studies. And Thank all of you for contributing to the success to this paper!
Sohrab Karimi, Hengameh sadat Naghibi, Jun 2014.
2. INTRODUCTION:
2.1.SME:
Small and medium sized enterprises (SME) differ from large corporations among other aspects first of all in their size. Their importance in the economy however is large [8].SME sector of India is considered as the backbone of economy contributing to 45% of the industrial output, 40% of India's exports, employing 60 million people,...