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Abstract
To create a powerful and preferable position in the Europe, Bologna process was initiated in higher education system in European countries to get the same structure as North American degrees. In Bologna process the content, objectives, and outcomes of the courses and programs which are offered by university should be identified for the students in a clear way before they choose it. To this end it is supposed that students can make a realistic cour se selection with their past experience and own talents. Entrepreneurship is one of the popular courses in universities curriculum. But how much does the content of this course meet the expectation of the students? To answer this question researcher should first answer the following question: From students perspectives what does entrepreneurship course means? Is it possible to arrange the course content in a dynamic way if logical answers are obtained from these questions?
Entrepreneurship is one of the key elements of the success and development of business. In this sense educating and developing of entrepreneurs have become increasingly important in today's business world. In many universities without making a faculty or department distinction there are lots of entrepreneurship courses. At this point researchers have a curiosity about how the students evaluate the course as the direct consumer of it. In this study to search of this curiosity we used qualitative content analysis. In the first step of the res earch we made structured interview with 36 students who took this lesson in university. Thanks to structured interview method we obtained some datum. These involve the students' expectations for the course, and the ability to use what they have learned in class. The distinctive feature of this study is participants who are included in this research. In the study we have studied with E-MBA students who are working in the sector and want to develop themselves and to advance in their career. Due to these characteristics, these students can be defined as a conscious consumer groups. And this quality of these students makes them very important research objects in this study.
Keywords: Consumer of course, curriculum intend, entrepreneurship, entrepreneurs
Track: Entrepreneurship and Contemporary Economic Issues
Word count: 4.767
1. Introduction/ Theoretical Framework
Entrepreneurship phenomenon has been rising on...