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Twitch channel to have key role in promoting new cable network
POKER CENTRAL is making a big bet on social media as the startup linear TV channel seeks out new ways to connect with card players and enthusiasts who tend to skew into that hard-to-reach millennial crowd.
One big card it's playing is a channel on Twitch, the popular over-the-top live streaming service now owned by Amazon, and a new interactive show starring professional player Maria Ho, who has accumulated about $2.6 million in poker-tournament earnings. That live show, called Poker Central Live With Maria Ho, is being offered three times a week, with each show running about five hours in length. Poker Central is announcing specific airdates on its website and the Twitch channel itself.
The Twitch offering is viewed as an OTT complement to the 24/7 Poker Central channel, which debuted on Oct....