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Since many of Okinawa s most popular tourist destinations are sited along the Motobu Peninsula - including the Churaumi Aquarium, Nakijin Castle Ruins and Kouri Island - tourist numbers visiting these sites continue to be strong.
In order to evaluate the viability and benefits of tourism-centered car sharing, Toyota will use a new trial project on the subtropical island of Okinawa, in 2016.
The service will be operated from January through the end of the year on the island s Motobu Peninsula, and will be based around Ha:mo, an optimized local transport system created by Toyota.
Since many of Okinawa s most popular tourist destinations are sited along the Motobu Peninsula - including the Churaumi Aquarium, Nakijin Castle Ruins and Kouri Island - tourist numbers visiting these sites continue to be strong.
But, the percentage of tourists actually staying in those areas is less than in fringe areas.
Growth of the local economy through tourism is hence a pressing issue currently, and Toyota says that one potential solution could involve car-sharing services that allow freedom of movement with minimal environmental impact.
Toyota is implementing this trial in collaboration with the Motobu Town Tourism Association, the Nakijin Village Tourism Association, and the JTB Group, in the hope that it will help promote tourism in the region by allowing people to discover new tourist sites and plan trips that take advantage of unique regional attractions.
(c) 2015 Al Bawaba (Albawaba.com) Provided by SyndiGate Media Inc. ( Syndigate.info ).
(c) 2015 Al Bawaba (Albawaba.com) Provided by SyndiGate Media Inc. ( Syndigate.info ).
